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Product Management

Making the absolute most of each of your products and services means managing each of them correctly. This course teaches you how to optimise returns and offer the most value possible.

  • Training type


  • Duration of training

    1 day

  • Available languages
  • Training code


What do you learn?

  • You analyse people, data, processes, systems and anything else that has an impact on your products. You see the bigger picture, applying appropriate concepts, techniques and methods to successfully manage your products and learn about the customer perspective.
  • You create and shape prototypes based on your knowledge of MVPs (Minimum Viable Products), using them to collect feedback.
  • You understand the difference between outcome, output and impact and how to optimise the potential of each of them.
  • You create well-designed, user-friendly cross-channel digital experiences.
  • You correctly and efficiently use surveys, customer journeys and workshops to acquire customer feedback and ideas.

How does The Master Channel work?

Gain access to all the courses on The Master Channel. Register on this page and you’ll receive a message with a key. From the moment you use this key to create your account, you’ll have six months (easily extended) of access to The Master Channel. Find more information about The Master Channel here.

Target group

You are a business analyst, product owner or data architect. Alternatively, you may be involved in business or digital transformations with a desire to learn more about product management.

Required prior knowledge

This training course is taught in English; participants are required to have a suitable level of fluency. There are no other prerequisites.

Overview of the programme

  • MVPs demystified 
    MVPs (Minimum Viable Products) are essential to the agile way of working and to efficiently delivering optimised products. In this course, you discover how to use MVPs to receive feedback and learn from it.
  • Outcome vs output vs impact (August 2020)
    Outcome, output and impact are closely intertwined. By knowing the difference, you’re better able to establish the right focus points during digital transformations.
  • Digital customer experience (November 2020)
    When they’re connecting with the products and services your organisation provides, your customers undergo a customer experience. Focusing on digital experiences, this course teaches you how to recognise which elements are important and how to optimise them through customer surveys, workshops, customer journey and other tools and techniques.
  • UX fundamentals (November 2020)
    Usability and user-friendliness are key aspects in the design of digital applications. But how do you incorporate them without knowing who your customer is? This course teaches you about the tools and techniques, wireframes and prototypes, information architecture and testing, and everything else you need to know to improve the UX of your digital solution.
  • Customer journey mapping (June 2021)
    Learn how to set up a customer journey map that gives you a visual representation of all the touchpoints a customer has with your product or service. Detailed and complex, customer journeys are highly varied. Nonetheless, you have the skills to interpret them to create successful products that deliver ultimate value.