Design Thinking: creative solutions for relevant challenges
You will learn how to find out the question behind the question, what is the real problem? You will learn not to rush into solution mode. You will learn how to better empathise with your target group. You will learn to better involve your colleagues and to let them think about issues in order to come to more creative solutions.
Cette formation en exclusivité pour vos employés ? C'est possible !
Résultats à l’issue de cette formation
- You compare information from multiple sources (e.g. internet, customers, desk research, customer research).
- You use the basic principles of Design Thinking.
- You initiate interviews.
- You prioritize the result and thus get to the heart of the problem.
- You create 'How Might We' questions.
- You master at least 4 brainstorming techniques to come up with creative ideas.
- You devise qualitative criteria to arrive at a selection of ideas.
Public cible
You work on solutions to help your client better every day. You want to find ways to pinpoint your client's needs and questions and expand your client base by developing innovative ideas.
You are looking for ways to pinpoint the demand and for methods to come up with more and more innovative ideas. Do you recognize yourself in this profile? Then this training is for you!
Méthode d'apprentissage: Formation en présentiel
Cette formation a lieu en classe avec d’autres participant·es sur place. Votre parcours comprend trois étapes complémentaires.
Étape 1 : en ligne
Votre formation commence sur Karibu, notre plateforme d’apprentissage en ligne. Vous effectuez cette étape à votre rythme, où et quand vous le souhaitez.
Attention : il est indispensable d’achever cette étape avant de poursuivre votre formation.
Étape 2 : en classe
Cette étape consiste en une journée entière sur le lieu de formation en compagnie des autres participant·es. Ensemble, vous apprenez les un·es des autres, sur la base des connaissances acquises lors de l’étape 1. Le groupe se compose généralement de 6 à 12 participant·es.
Étape 3 : en ligne
Cet apprentissage se déroule également sur Karibu, à votre rythme, où et quand vous le souhaitez.
Aperçu du programme
Step 1 : online (about 60 min)
- Introduction to Design Thinking
- Getting to know our fictional company “Bright and Clean”
- Create an Environment Map for our fictional company
Step 2 : in class (8h)
- You immerse yourself in the theory.
- Zoom in on phase 1: Design Thinking: Discovery - Observation - Mind map - Interview - Making a persona
- Zoom in on phase 2: Design Thinking: Interpreting - Processing information - How might we questions
- Zoom in on phase 3: Design Thinking: Ideation - Ideation methods - Selection of ideas
Step 3 : online (about 60 min)
- Short review of core concepts
- Inspiring videos and literature
- Work with your own case or our central case. You will apply what you have learned in practice and come up with a real, well defined problem statement
- A reflection moment with the teacher and fellow participants to sharpen your case even further and get interesting feedback
Next training
To get a full picture of what Design Thinking entails, we recommend you to also register for the training: Design Thinking: the road towards a successful market launch