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Design thinking: the way to a successful market launch

You are convinced you have found a good solution that really helps your customers. Do you want to know how to test and adapt this idea without spending too much money and time? To gradually develop a product/service that has a chance of success? This is possible after you have followed this practical training.

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  • Opleidingstype

    Klassikale opleiding

  • Opleidingsduur

    1 dag

  • Volg deze opleiding in het:
    EN, NL, FR 
  • Opleidingscode


Wat leer je in deze opleiding?

  • You know what Design thinking and the Lean Startup Methodology are about.
  • You are familiar with the different forms of experiments within Design Thinking.
  • You know the difference between low fidelity and high fidelity prototyping.
  • You know how to set up qualitative and/or quantitative criteria to evaluate your experiments.
  • You can set up an experiment by filling in a Testcard.
  • You can record the results of an experiment on a learning card.
  • You are able to use what you have learned to improve your innovation, but you will also know when you should to stop.
  • You know what a business model is and you are familiar with the Business Model Canvas and Lean Canvas.


  • You want to learn how to test a new idea, product or concept as quickly and cheaply as possible in order to get customer feedback.
  • You want to gain experience in setting up experiments.
  • You want to learn how to take gradual steps in testing your idea.
  • You want to know how to build a business model that is profitable for the organisation.

Leermethode: Klassikale opleiding

Deze klassikale opleiding volg je samen met medecursisten op locatie. Je traject bestaat uit drie stappen, die elkaar aanvullen.

  • Stap 1: online

Je opleiding start op Karibu, ons online-leerplatform. Dit eerste leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.

Let op: deze stap afwerken is een vereiste om verder te gaan.

  • Stap 2: klassikaal (1 dag)

Tijdens deze stap ben je een hele dag ‘live’ aanwezig op de opleidingslocatie, samen met je medecursisten. Je leert van en met elkaar, op basis van de inzichten uit stap 1. Gewoonlijk is de groep samengesteld uit zes tot twaalf cursisten.

  • Stap 3: online

Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.


The training is divided into 3 blocks


Online modules Karibu: (2 hours)

  • Introduction to Design thinking and Lean Startup
  • Introduction Experiment Design and Testcard
  • Introduction to our case company Bright & Clean
  • Preparation assignment: filling in a test card


Offline session/workshop (7 hours)

This session is very interactive. We always give a limited theoretical explanation and then you get to work with your fellow participants! Design thinking is mainly a question of doing. We work on the basis of our example case.


Contents of this day: Design thinking Process

  • Design thinking: Experimenting
    • Testcard & Learning Card
    • Assumptions
    • Storyboard
    • Explorative prototyping
    • Investigative Rehearsal
  • Design thinking: Evolution
    • Business Modelling
    • Business Model Canvas
    • Lean Canvas
    • Progress Board 4
  • Evaluation


Online modules Karibu: Review (1 hour)

  • Short review of core concepts, including videos and links to literature
  • We offer you the chance to work on a small experiment of your own. You will set up an experiment, carry it out and measure it. Together with the teacher, you can evaluate and adjust your path during a reflection call of about an hour. Ideal for taking the first steps towards applying what you have learned in a practical situation.