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Design thinking: the way to a successful market launch

You are convinced you have found a good solution that really helps your customers. Do you want to know how to test and adapt this idea without spending too much money and time? To gradually develop a product/service that has a chance of success? This is possible after you have followed this practical training.
Onze opleidingen zijn kosteloos.
Ontdek waarom en voor wie.
  • Opleidingstype

    Klassikale opleiding

  • Opleidingsduur

    1 dag

  • Volg deze opleiding in het:
    EN, NL, FR 
  • Opleidingscode

    CL2259ECL

Wat leer je in deze opleiding?

  • You can explain Design Thinking and the Lean Startup Methodology.
  • You can point out the different forms of experiments within Design Thinking.
  • You distinguish low from high fidelity prototyping.
  • You can draw up qualitative and/or quantitative criteria to arrive at an assessment of your experiments.
  • You can record the results of an experiment on a learning card.
  • You are able to use what you have learned to improve your innovation.

Doelgroep

  • You want to learn how to test a new idea, product or concept as quickly and cheaply as possible in order to get customer feedback.
  • You want to gain experience in setting up experiments.
  • You want to learn how to take gradual steps in testing your idea.
  • You want to know how to build a business model that is profitable for the organisation.

Leermethode: Klassikale opleiding

Deze klassikale opleiding volg je samen met medecursisten op locatie. Je traject bestaat uit drie stappen, die elkaar aanvullen.

  • Stap 1: online

Je opleiding start op Karibu, ons online-leerplatform. Dit eerste leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.

Let op: deze stap afwerken is een vereiste om verder te gaan.

  • Stap 2: klassikaal

Tijdens deze stap ben je een hele dag ‘live’ aanwezig op de opleidingslocatie, samen met je medecursisten. Je leert van en met elkaar, op basis van de inzichten uit stap 1. Gewoonlijk is de groep samengesteld uit zes tot twaalf cursisten.

  • Stap 3: online

Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.

Programma

Step 1 : online (about 2h)

  • Introduction to Design Thinking and Lean Startup.
  • Introduction Experiment Design and Testcard.
  • Meet our Case Company Bright & Clean.
  • Preparation assignment: filling in a test card.

 

Step 2 : in class (8h)

  • Short theoretical depth
  • Experimenting according to the Design Thinking model using Testcard & Learning Card, Assumptions – Storyboard – Explorative prototyping – Investigative Rehearsal 
  • Zooming in on Design Thinking: Evolution with Business Modelling – Business Model Canvas – Lean Canvas – Progress Board • How to evaluate within Design Thinking

 

Step 3 : online (about 60 min)

  • Reviewing the core concepts.
  • Rich in useful videos and literature.
  • Set up a small, own experiment yourself, run it and measure the impact.
  • Evaluate and adjust in order to apply what you have learned in practice.