Design thinking: the way to a successful market launch
You are convinced you have found a good solution that really helps your customers. Do you want to know how to test and adapt this idea without spending too much money and time? To gradually develop a product/service that has a chance of success? This is possible after you have followed this practical training.
Deze opleiding, exclusief voor jouw collega's? Dat kan!
Wat leer je in deze opleiding?
- You know what Design thinking and the Lean Startup Methodology are about.
- You are familiar with the different forms of experiments within Design Thinking.
- You know the difference between low fidelity and high fidelity prototyping.
- You know how to set up qualitative and/or quantitative criteria to evaluate your experiments.
- You can set up an experiment by filling in a Testcard.
- You can record the results of an experiment on a learning card.
- You are able to use what you have learned to improve your innovation, but you will also know when you should to stop.
- You know what a business model is and you are familiar with the Business Model Canvas and Lean Canvas.
Doelgroep
- You want to learn how to test a new idea, product or concept as quickly and cheaply as possible in order to get customer feedback.
- You want to gain experience in setting up experiments.
- You want to learn how to take gradual steps in testing your idea.
- You want to know how to build a business model that is profitable for the organisation.
Leermethode: Klassikale opleiding
Deze klassikale opleiding volg je samen met medecursisten op locatie. Je traject bestaat uit drie stappen, die elkaar aanvullen.
- Stap 1: online
Je opleiding start op Karibu, ons online-leerplatform. Dit eerste leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.
Let op: deze stap afwerken is een vereiste om verder te gaan.
- Stap 2: klassikaal
Tijdens deze stap ben je een hele dag ‘live’ aanwezig op de opleidingslocatie, samen met je medecursisten. Je leert van en met elkaar, op basis van de inzichten uit stap 1. Gewoonlijk is de groep samengesteld uit zes tot twaalf cursisten.
- Stap 3: online
Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.
Programma
Step 1 : online (2h)
- Introduction to Design thinking and Lean Startup
- Introduction Experiment Design and Testcard
- Introduction to our case company Bright & Clean
- Preparation assignment: filling in a test card
Step 2 : in class (8h)
- Very interactive
- A limited theoretical deepening
- In practice with your fellow participants! Design thinking is mainly a question of doing. You work on the basis of our example case.
- You’ll going to experiment as part of the Design thinking Process and work with : Testcard & Learning Card – Assumptions – Storyboard – Explorative prototyping – Investigative Rehearsal
- You’ll learn the next step in Design thinking: Evolution with Business Modelling – Business Model Canvas – Lean Canvas and Progress Board 4
- Finally, you learn more about evaluation in this process
Step 3 : online (1h)
- Short review of core concepts
- Interesting videos and literature
- Work on a small experiment of your own. You will set up an experiment, carry it out and measure it.
- During a reflexion moment the teacher, you will evaluate and adjust your path. Ideal for taking the first steps towards applying what you have learned in a practical situation