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Design thinking: from customer challenge to relevant ideas

You want to learn how to get from a challenge to ideas. You want to learn how you can get colleagues in your organisation to think about challenges. You want to know how you can collect ideas from the organisation in a structured way. You want to know more about idea management.

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Onze opleidingen zijn kosteloos.
Ontdek waarom en voor wie.
  • Opleidingstype


  • Volg deze opleiding in het:
    EN, NL, FR 
  • Opleidingscode


Wat leer je in deze opleiding?

  • You carry out a challenge that your organization is facing, so that it is sharpened by transforming this into a clear question.
  • You carry out a set-up 'challenge', in which you collect ideas from the organization, select them and follow them up.
  • You convince people (take them with you and enthuse them).
  • You master the technique to find the question behind the question.
  • You transform the brainstorming session into something that actually happens.


This programme is for anyone who wants to generate more ideas on the basis of the challenges that customers give them or that they or their organisations identify.

Leermethode: Online-klas

Deze online-opleiding volg je op je computer. Je traject bestaat uit drie stappen, die elkaar aanvullen.

  • Stap 1

Je opleiding start op Karibu, ons online-leerplatform. Dit leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.

Let op: deze stap afwerken is een vereiste om verder te gaan.

  • Stap 2: online-klas

Tijdens deze stap ontmoet je je medecursisten – gewoonlijk zes tot twaalf personen – via Zoom. Iedereen kan elkaar zien en horen. Dat maakt gesprekken, interactie en samenwerking mogelijk. Zo leer je van en met elkaar, op basis van de inzichten uit stap 1.

  • Stap 3

Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.


Step 1 (60 min)

  • What is creativity?
  • How do you generate better and more ideas for a customer problem?
  • Apply to an example case


Step 2 : online class (3h)

  • Determining the question
  • Learn various brainstorming techniques
  • Selecting ideas
  • Setting up a challenge
  • Communicating during a challenge


Step 3 (30 min)

  • Prepare, execute and follow up your own challenge
  • Organize this on a larger scale for your business
  • Delving into your own case
  • Evaluate with fellow students and teacher


This course is part of our online Design thinking offering.

If you want to follow all courses, we recommend you to stick to this order. However, it is also perfectly possible to follow the courses separately or in a different order, depending on availability. However, we advise you to always start with the first course that introduces the entire process.


  1. Design thinking: from assumptions to insights
  2. Design thinking: from customer challenge to relevant ideas
  3. Design thinking: how do I learn to experiment?
  4. Design thinking: from experiment towards implementation