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Design thinking: from customer challenge to relevant ideas

You want to learn how to get from a challenge to ideas. You want to learn how you can get colleagues in your organisation to think about challenges. You want to know how you can collect ideas from the organisation in a structured way. You want to know more about idea management.

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  • Opleidingstype


  • Opleidingsduur

    0.5 dag

  • Volg deze opleiding in het:
    EN, NL, FR 
  • Opleidingscode


Wat leer je in deze opleiding?

  • You can focus on a challenge the organisation is facing and transform it into a clear question.
  • You can set up and carry out a 'challenge', in which you collect ideas from the organisation, select them and follow up.
  • You can engage and enthuse people.
  • You can find out the question behind the question.
  • You ensure that something actually happens after a brainstorming session.


This programme is for anyone who wants to generate more ideas on the basis of the challenges that customers give them or that they or their organisations identify.

Leermethode: Online-klas

Deze online-opleiding volg je op je computer. Je traject bestaat uit drie stappen, die elkaar aanvullen.

Stap 1
Je opleiding start op Karibu, ons online-leerplatform. Dit leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.

Let op: deze stap afwerken is een vereiste om verder te gaan.

Stap 2: online-klas (3 uur)
Tijdens deze stap ontmoet je je medecursisten – gewoonlijk zes tot twaalf personen – via Zoom. Iedereen kan elkaar zien en horen. Dat maakt gesprekken, interactie en samenwerking mogelijk. Zo leer je van en met elkaar, op basis van de inzichten uit stap 1.

Stap 3
Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.


We have two approaches in this programme:

  • How do you generate better and more ideas for a customer problem?
  • How could you organise this on a larger scale for your company?

During the training we work with a case study and focus on the first approach. However, you will already be given the 'tools' you need to conclude the second successfully. With the knowledge you have gained, you design and carry out your own 'challenge' for your organisation.

You may use an idea generation software that will be made available to Cevora students. Your challenge can be, for example, finding a solution for a problem in your department, but it can also be something that applies to the entire organisation. We then have a joint reflection on this.


The training is divided into 4 blocks

  • Preparation (about 2 hours)
  • Introduction to creativity and generating ideas
  • Participation in a fictitious challenge with fellow course members

  • Online classroom / workshop (about 3 hours)
  • Determine the question
  • Various brainstorming techniques
  • Selecting ideas
  • Setting up a challenge
  • Communication during a challenge


  • Your own challenge (approximately 1 day)
  • Preparing, implementing and following up


  • Reflection (1 hour)
  • Evaluating your case together with fellow students and teacher


This course is part of our online Design thinking offering.

If you want to follow all courses, we recommend you to stick to this order. However, it is also perfectly possible to follow the courses separately or in a different order, depending on availability. However, we advise you to always start with the first course that introduces the entire process.


  1. Design thinking: from assumptions to insights
  2. Design thinking: from challenge to relevant ideas
  3. Design thinking: how do I learn to experiment?
  4. Design thinking: from experiment towards implementation