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Design Thinking: from customer insight to innovative solution

Looking for a different way to solve problems? Design thinking helps you better understand your clients, spark your creativity, and turn your ideas into concrete solutions. A people-centred, pragmatic and iterative method to solve complex problems, innovate step by step and find even better solutions.

Votre formation est sans frais.
Mais il y a un coût en cas d'annulation tardive ou incorrecte. Comment ça marche ?


What will you learn in this training?

  • You discover the five stages of design thinking and how to apply them within your own work context.
  • You select and apply suitable tools for each stage of the process, tailored to your work situation.
  • You clearly map out customer insights and problems.
  • You come up with creative and relevant solutions based on these insights.
  • You develop a prototype and gather structured, useful feedback from your target audience.
  • You turn validated ideas into a convincing business case.


Target Group

Keen to think up more innovative solutions? Stimulate greater creativity among colleagues? Or are you looking for new ways to promote products and services? Then this is the training for you. In short: this training suits every professional who wants to improve innovation processes.


Learning Method

You follow this classroom training together with fellow students on location. Your course consists of three steps, which complement each other.

Step 1: online
Your training starts on Karibu, your online learning platform. You go through this first learning stage at your own pace, wherever and whenever you want. Please note: completing this step is a requirement to continue.

Step 2: classroom
During this step, you spend a whole day ‘live’ at the training location, together with your fellow students. You learn from and with each other, based on the insights from step 1. Usually, the group is composed of six to 12 trainees.

Step 3: online
This learning moment again takes place at Karibu. You complete this step at your own pace, wherever and whenever you want.


Program

Step 1: online (30 min)
An introduction: what is design thinking?

Step 2: in class (8 hours)
Together with others on the course you dive deeper into the theory. You learn more about 5 phases in design thinking.

  • Phase 1: target audience investigation, discovery and immersion
  • Phase 2: looking beyond the initial question
  • Phase 3: generating ideas
  • Phase 4 : experimenting and adjusting
  • Phase 5 : testing, adjusting and introducing innovations

Step 3: online (30min)
You briefly recall the key to design thinking. You also gather inspiration with videos and literature.

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