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Design Thinking: creative solutions for relevant challenges

You will learn how to find out the question behind the question, what is the real problem? You will learn not to rush into solution mode. You will learn how to better empathise with your target group. You will learn to better involve your colleagues and to let them think about issues in order to come to more creative solutions.

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  • Opleidingstype

    Klassikale opleiding

  • Opleidingsduur

    1 dag

  • Volg deze opleiding in het:
    EN, NL, FR 
  • Opleidingscode

    CL2258ECL

Wat leer je in deze opleiding?

  • Gather and analyse information from multiple sources (e.g. internet, customers, desk research)
  • Know and master the basic principles of Design Thinking
  • Interviewing
  • Processing results and getting to the core of the problem
  • Formulating How Might We Questions
  • You have mastered at least 4 brainstorm techniques to come to creative ideas
  • You know how to set up qualitative criteria to come to a selection of ideas

Doelgroep

You work on solutions to help your client better every day. You want to find ways to pinpoint your client's needs and questions and expand your client base by developing innovative ideas.

You are looking for ways to pinpoint the demand and for methods to come up with more and more innovative ideas. Do you recognize yourself in this profile? Then this training is for you!

Leermethode: Klassikale opleiding

Deze klassikale opleiding volg je samen met medecursisten op locatie. Je traject bestaat uit drie stappen, die elkaar aanvullen.

  • Stap 1: online

Je opleiding start op Karibu, ons online-leerplatform. Dit eerste leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.

Let op: deze stap afwerken is een vereiste om verder te gaan.

  • Stap 2: klassikaal (1 dag)

Tijdens deze stap ben je een hele dag ‘live’ aanwezig op de opleidingslocatie, samen met je medecursisten. Je leert van en met elkaar, op basis van de inzichten uit stap 1. Gewoonlijk is de groep samengesteld uit zes tot twaalf cursisten.

  • Stap 3: online

Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.

Programma

Step 1: (approx. 1 hour)

  • Introduction to Design Thinking
  • Getting to know our fictional company “Bright and Clean”
  • Making an Environment Map for our fictional company “Bright and Clean”

 

Step 2: (approx. 7 hours)

In a very interactive way you will work on our case with short theory and a lot of hands-on exercises with the other participants! Design Thinking is above all a matter of doing and learning as you progress.

  • Phase 1: Design Thinking: Discovery - Observation - Mind map - Interview - Making a persona
  • Phase 2: Design Thinking: Interpreting - Processing information - How might we questions
  • Phase 3: Design Thinking: Ideation - Ideation methods - Selection of ideas

 

Step 3: (approx 1 hour)

Short review of core concepts, including inspiring videos and links to literature.

Optionally, you have the opportunity to work with your own case or our central case. You will apply what you have learned in practice and come up with a real, well defined problem statement. If you have done this, you can participate in a reflection call after the training day to sharpen your case even further and get feedback from your teacher and fellow students.

 

Next training

To get a full picture of what Design Thinking entails, we recommend you to also register for the training: Design Thinking: the road towards a successful market launch