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Design Thinking: creative solutions for relevant challenges

You will learn how to find out the question behind the question, what is the real problem? You will learn not to rush into solution mode. You will learn how to better empathise with your target group. You will learn to better involve your colleagues and to let them think about issues in order to come to more creative solutions.
Onze opleidingen zijn kosteloos.
Ontdek waarom en voor wie.
  • Opleidingstype

    Klassikale opleiding

  • Opleidingsduur

    1 dag

  • Volg deze opleiding in het:
    EN, NL, FR 
  • Opleidingscode

    CL2258ECL

Wat leer je in deze opleiding?

  • You compare information from multiple sources (e.g. internet, customers, desk research, customer research).
  • You use the basic principles of Design Thinking.
  • You initiate interviews.
  • You prioritize the result and thus get to the heart of the problem.
  • You create 'How Might We' questions.
  • You master at least 4 brainstorming techniques to come up with creative ideas.
  • You devise qualitative criteria to arrive at a selection of ideas.

Doelgroep

You work on solutions to help your client better every day. You want to find ways to pinpoint your client's needs and questions and expand your client base by developing innovative ideas.

You are looking for ways to pinpoint the demand and for methods to come up with more and more innovative ideas. Do you recognize yourself in this profile? Then this training is for you!

Leermethode: Klassikale opleiding

Deze klassikale opleiding volg je samen met medecursisten op locatie. Je traject bestaat uit drie stappen, die elkaar aanvullen.

  • Stap 1: online

Je opleiding start op Karibu, ons online-leerplatform. Dit eerste leermoment doorloop je op je eigen tempo, waar en wanneer je wilt.

Let op: deze stap afwerken is een vereiste om verder te gaan.

  • Stap 2: klassikaal

Tijdens deze stap ben je een hele dag ‘live’ aanwezig op de opleidingslocatie, samen met je medecursisten. Je leert van en met elkaar, op basis van de inzichten uit stap 1. Gewoonlijk is de groep samengesteld uit zes tot twaalf cursisten.

  • Stap 3: online

Dit leermoment vindt opnieuw plaats op Karibu. Ook deze stap doorloop je op je eigen tempo, waar en wanneer je wilt.

Programma

Step 1 : online (about 60 min)

  • Introduction to Design Thinking
  • Getting to know our fictional company “Bright and Clean”
  • Create an Environment Map for our fictional company

 

Step 2 : in class (8h)

  • You immerse yourself in the theory.
  • Zoom in on phase 1: Design Thinking: Discovery - Observation - Mind map - Interview - Making a persona
  • Zoom in on phase 2: Design Thinking: Interpreting - Processing information - How might we questions
  • Zoom in on phase 3: Design Thinking: Ideation - Ideation methods - Selection of ideas

 

Step 3 : online (about 60 min)

  • Short review of core concepts
  • Inspiring videos and literature
  • Work with your own case or our central case. You will apply what you have learned in practice and come up with a real, well defined problem statement
  • A reflection moment with the teacher and fellow participants to sharpen your case even further and get interesting feedback

 

Next training

To get a full picture of what Design Thinking entails, we recommend you to also register for the training: Design Thinking: the road towards a successful market launch